ALS Sucks, Yet Life is Good.

Join me in the fight against ALS

My name is Geoff, and I’m living with ALS. I’m going for the goal — raising $1 million to accelerate the research that can change what’s possible for everyone affected by this disease. Join me in the fight against ALS.

Donate Now

In January 2023, I was diagnosed with ALS (also known as Lou Gehrig’s, a type of a motor neuron disease), a cruel and incurable ailment which affects my body while leaving my mind fully intact. Despite the challenges, I am determined to live my life meaningfully and continue fighting. After many wonderful years of service, I’ve stepped down from my role as Executive Chairman of DRT due to the progression of this disease, marking my retirement. I’m grateful for the incredible career I’ve had and the strong relationships I’ve built across industries, thanks to the support of colleagues, friends, and family.

A day in the life with ALS

Living with ALS is often misunderstood. In this video, Geoff shares an honest look at a day in his life captured by his caregiver, Henrick, who also filmed and edited this story. This video was created to raise awareness about what living with ALS truly looks like on a day-to-day basis, from the small routines to the moments that require the most support. It is also part of Geoff’s “ALS Sucks, Yet Life Is Good” campaign, a personal effort to fundraise $1 million for Target ALS to help accelerate research and break down barriers to progress. 

In true form, I’m not sitting on the sidelines. Inspired by the remarkable work of Dan Doctoroff and the team at Target ALS, I’ve set an ambitious goal: to raise $1 million to support groundbreaking research that will accelerate ALS research and lead to groundbreaking, effective treatments for ALS.

ALS has taken a lot from me, but it hasn’t taken my determination. The phrase “go for the goal” has guided me since my days as a lacrosse player—where perseverance, grit, and strength were key. 

Now, I am applying that same mindset to this campaign. My wife Beth and I have made a meaningful gift of our own to reach this $1 million goal and I hope you’ll join me with a gift of your own.

How You Can Help

Your support is vital. Every contribution, no matter how small, brings us closer to a future where ALS no longer robs people of their ability to live fully.

Although ALS is a part of my story now, it won’t define me. Let’s go for the goal together and make sure that the next generation doesn’t have to face this disease. I appreciate your support, your friendship, and your willingness to stand with me in this fight.